Establishing Celebrity Unisex Salon's online presence

Celebrity Unisex Salon is located in the vibrant Scarborough district of Toronto and has become a trusted spot for individuals with afro-textured hair looking for quality natural hairstyling. With over 20 years of experience, the salon has established itself as the go-to destination for those embracing their natural hair, offering services that range from Sisterlocks to traditional locs, braids, and twists. They primarily cater to the Caribbean and African communities, earning a reputation for promoting healthy hair and providing expert styling services.

Celebrity Unisex Salon recently took an important step by introducing Trichology services, specifically the Platelet Rich Plasma (PRP) treatment for hair loss. With a desire to share this innovative solution with clients of all hair types and textures, the salon recognized the need to update its digital presence. Their outdated website and Instagram profile didn’t reflect their advanced services and reputation, leading them to reach out to us at XO Pixel Creative for help in refreshing their online identity and connecting with their community.

Our work began with a careful look at the salon’s values and mission, which helped us develop a clear brand strategy. This strategy guided us in transforming both their website and Instagram into more modern and cohesive platforms. We focused on using thoughtful color choices, appealing imagery, and suitable fonts to capture their essence—natural, educational, and professional. Along the way, we realized that the salon team had limited experience with technology. To ensure a smooth collaboration, we took the time to show them how to film clients for social media and share the footage with us for editing.

Our partnership has made a meaningful difference for Celebrity Unisex Salon. Their brand is now more visible in the Toronto locs and natural hair community, helping them stand out in the industry. The updated website and Instagram account have become valuable tools for attracting new clients. The engaging content on Instagram and the interactive "Healthy Hair Quiz" have fostered stronger connections with clients and showcased their expertise. Through our digital marketing services, Celebrity Unisex Salon's mission to promote healthy hair has become more prominent, drawing in both loyal and new clients.

The outcome of our efforts was notable. The updated website now features a "Healthy Hair Quiz," designed to help clients assess their hair health and find tailored solutions. This addition not only supports the salon's mission but has also become a useful tool for engaging potential clients. On Instagram, the salon saw significant improvements; in just three months, their reach grew by 8,469%, engagement increased by 11,550%, and their follower base expanded by 140%. These numbers demonstrate the positive impact of our collaboration.