Adobe XD, the industry standard vector-based design tool, constantly pushes the boundaries of design innovation.
Adobe XD's June release was a game-changer, and they sought our expertise to create a promotional campaign that would encourage Dribbble contest entries and drive app downloads. This marked the beginning of a dynamic partnership that aimed to showcase Adobe XD's capabilities while inspiring designers to explore their creativity.
Our project began with a cohesive virtual meeting, where we synchronized requirements and ideas. This set the trajectory for subsequent stages that includes video outlines and UI kit wireframes. Once approved, we began materializing a high-fidelity UI kit which included cross-platform sign-up form variations, adaptable for mobile and web.
In tandem, our video team orchestrated the creation of a promotional video for both the UI Kit and Dribbble contest. This audio-visual encouraged designers to join the Dribbble contest while orchestrating an exploration of the UI kit. The promotional video was tailored for diverse platforms, undergoing resizing for Instagram, Dribbble, Twitter, YouTube and Behance. To fortify users' navigation of the UI kit, we created an educational tutorial.
Our partnership with Adobe XD resulted in a truly inspiring outcome. The UI kit we developed resonated powerfully with designers, offering them a wealth of creative options and streamlined solutions for their projects. The tutorial video we crafted garnered over 4,000 views, and our marketing assets sparked engagement and conversation across Twitter, Instagram, and Behance.
The impact of our collaborative efforts was truly remarkable. With over 500 designers embracing the UI kit and participating in the Dribbble contest, we witnessed a surge of creativity that rippled through the design community. Our strategic marketing campaign generated substantial engagement, fostering a sense of excitement and connection among designers and Adobe XD enthusiasts.
