500+ Dribbble Rebounds
Adobe XD, the industry standard vector-based design tool, constantly pushes the boundaries of design innovation.
Adobe XD recognized the need for a compelling promotional campaign to encourage participation in their Dribbble contest and increase app downloads. They reached out to us for our expertise in crafting a strategy that would effectively highlight the app's features and inspire designers to engage with the platform.
Our project kicked off with a productive virtual meeting, where we aligned on goals and ideas. This initial collaboration laid the foundation for the project, which included outlining videos and wireframing a UI kit. Once we secured approval, we developed a high-fidelity UI kit featuring variations of a cross-platform sign-up form, adaptable for both mobile and web. Meanwhile, our video team worked on a promotional video showcasing both the UI kit and the Dribbble contest, encouraging designers to participate and explore the kit. We tailored the video for various platforms, resizing it for Instagram, Dribbble, Twitter, YouTube, and Behance. To further assist users, we also created an educational tutorial to guide them through the UI kit.
The results of our collaboration were impressive. Over 500 designers embraced the UI kit and participated in the Dribbble contest, leading to a surge of creativity within the design community. Our strategic marketing campaign generated significant engagement, fostering excitement and connection among designers and Adobe XD users.
Overall, our partnership with Adobe XD had an inspiring outcome. The UI kit we developed resonated well with designers, offering them a range of creative options and solutions for their projects. The tutorial video attracted over 4,000 views, and our marketing assets sparked discussions and interactions across Twitter, Instagram, and Behance.
